Medios 2a Ronda

Esrawe Studio

A quarry is the evidence of man’s action on nature; a universe in which men unintentionally sculpt pleats and volumes that result in a strange and visually striking geology. A manufactured landscape*, an organic architecture created by the trace of the search for raw materials, which brings us back to the origin from which the raw materials come.


The captivating and unique nature of this landscape nourishes the concept. The access through a small opening in the monolithic facade links the visitor with the central space of monumental character, the "arrival to the quarry", the Agora. It is the starting point to begin a new journey of museographic character, where the multiple exhibition halls - with materials of diverse characteristics– are articulated around the Agora, creating a dynamic and versatile experience.

這種景觀迷人而獨特的性質滋養了這一概念。通過整體立面上的一個小開口進入,將游客與具有紀念意義的中央空間連接起來,即“到達採石場”,Agora市集。它是開始新的博物館特色之旅的起點,多個展廳 - 具有不同特性的材料 - 圍繞 Agora 市集連接,營造出充滿活力和多功能的體驗。

The concept moves away from traditional retail space and promotes learning and dissemination, understanding of why and how architecture, design, art, and culture are generated in our country and worldwide. A platform that stimulates dialogue and knowledge; and establishes a relationship of mutual benefit with the community, its clients and partners; its main objective is to promote involvement in the construction of the cultural and creative expression of Mexico.


The building is divided functionally and physically into two universes. Two separate volumes that are woven and related to each other: the universe of the quarry (which houses the Agora, the Design Center, the cafeteria, and the multipurpose room) and the warehouse, in which the experience ends.


This warehouse acts and expresses itself as a container and distribution center, a translucent and neutral space, a canvas that grants the relevance of the scene to the stones and that is framed in the background by a forest that links us again with the origin of matter.


Technology plays a vital role because it allows the interaction of mobile devices with materials through QR codes. Thus, it immediately provides the user with the information, description, and costs of the selected materials, and allows the creation of a database of the contents of interest and the client’s history, as well as analyzing trends and purchasing behavior.



Project Information

Project Name: Medios 2a Ronda

Location: Guadalajara, Mexico

Architect Office: Esrawe Studio

Lead Architect:Héctor Esrawe

Completion Year: 2019 

Photographer:Genevieve Lutkin, Jaime Navarro

EsraweStudiois a multidisciplinary design studio located in Mexico City.Our aim is todevelopfurniture, interior design and architectural solutions for hospitality, cultural and residential projects.Our team consists of highly experienced industrial designers, architects, production technicians andgraphic designers who make sure that each one of the studio’s projects is optimally crafted fromconceptualization to the finishing details.The studio’screative essence is present throughout the entire process; a process perfected everyday to offer new innovative concepts.At Esrawe, design is a living process of dialogue, linking the users with their surroundings. It is allabout feeling the evolution of design, which stems from an understanding of basic physical andemotional needs of a given moment, and in each context.The studio breaths of dedication, passion and persistence, focusing on fine details and quality,always pushing boundaries and taking on new challenges.

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