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Medios 2a Ronda

Esrawe Studio

A quarry is the evidence of man’s action on nature; a universe in which men unintentionally sculpt pleats and volumes that result in a strange and visually striking geology. A manufactured landscape*, an organic architecture created by the trace of the search for raw materials, which brings us back to the origin from which the raw materials come.


採石場是人類對自然採取活動的痕跡:自然界中,人們無意中大量雕琢造成地表褶皺,導致一個怪異的視覺上驚人的地質。人造景觀,一種由尋找原料的痕跡創造的有機建築,它使我們回到原物料的起源。

The captivating and unique nature of this landscape nourishes the concept. The access through a small opening in the monolithic facade links the visitor with the central space of monumental character, the "arrival to the quarry", the Agora. It is the starting point to begin a new journey of museographic character, where the multiple exhibition halls - with materials of diverse characteristics– are articulated around the Agora, creating a dynamic and versatile experience.


這種景觀迷人而獨特的性質滋養了這一概念。通過整體立面上的一個小開口進入,將游客與具有紀念意義的中央空間連接起來,即“到達採石場”,Agora市集。它是開始新的博物館特色之旅的起點,多個展廳 - 具有不同特性的材料 - 圍繞 Agora 市集連接,營造出充滿活力和多功能的體驗。

The concept moves away from traditional retail space and promotes learning and dissemination, understanding of why and how architecture, design, art, and culture are generated in our country and worldwide. A platform that stimulates dialogue and knowledge; and establishes a relationship of mutual benefit with the community, its clients and partners; its main objective is to promote involvement in the construction of the cultural and creative expression of Mexico.


該概念遠離傳統的零售空間,促進學習和傳播,瞭解建築、設計、藝術和文化在我國和全世界產生的原因和方式。促進對話和知識的平臺;與社會、客戶和合作夥伴建立互利關係:其主要目標是促進參與墨西哥文化和創造性表達的建設。

The building is divided functionally and physically into two universes. Two separate volumes that are woven and related to each other: the universe of the quarry (which houses the Agora, the Design Center, the cafeteria, and the multipurpose room) and the warehouse, in which the experience ends.


該建築在功能上和物理上分為兩個世界。兩個獨立的體量相互交織並相互關聯:採石場的世界(其中包括集市、設計中心、自助餐廳和多功能室)和倉庫,體驗在其中結束。

This warehouse acts and expresses itself as a container and distribution center, a translucent and neutral space, a canvas that grants the relevance of the scene to the stones and that is framed in the background by a forest that links us again with the origin of matter.


這個倉庫作為一個集裝箱和配送中心,一個半透明和中性的空間,一個畫布,賦予現場的相關性,石頭,這是框架在後台的森林,再次連接我們與物質的起源。

Technology plays a vital role because it allows the interaction of mobile devices with materials through QR codes. Thus, it immediately provides the user with the information, description, and costs of the selected materials, and allows the creation of a database of the contents of interest and the client’s history, as well as analyzing trends and purchasing behavior.


技術起著至關重要的作用,因為它允許移動設備通過二維碼與材料進行交互。因此,它立即為用戶提供所選材料的信息、描述和成本,並允許創建感興趣的內容和客戶歷史的數據庫,以及分析趨勢和購買行為。

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Project Information

Project Name: Medios 2a Ronda

Location: Guadalajara, Mexico

Architect Office: Esrawe Studio

Lead Architect:Héctor Esrawe

Completion Year: 2019 

Photographer:Genevieve Lutkin, Jaime Navarro

EsraweStudiois a multidisciplinary design studio located in Mexico City.Our aim is todevelopfurniture, interior design and architectural solutions for hospitality, cultural and residential projects.Our team consists of highly experienced industrial designers, architects, production technicians andgraphic designers who make sure that each one of the studio’s projects is optimally crafted fromconceptualization to the finishing details.The studio’screative essence is present throughout the entire process; a process perfected everyday to offer new innovative concepts.At Esrawe, design is a living process of dialogue, linking the users with their surroundings. It is allabout feeling the evolution of design, which stems from an understanding of basic physical andemotional needs of a given moment, and in each context.The studio breaths of dedication, passion and persistence, focusing on fine details and quality,always pushing boundaries and taking on new challenges.

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